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Side Magazine: The Bonimenteur
Yasmine d'O. (ed.)

The third issue of Side Magazine sketches a portrait of the Bonimenteur. Coming from the French word bonir (to tell stories in a nice way), their speech is exaggerated, and aims to please, convince, and seduce—illusionary tricks often achieving a means to an end.

Seven contributors explore the soul of this talkative figure: Aurélien Gamboni analyses Hieronymus Bosch’s painting The Conjurer (1502); Polly Wiesner discusses storytelling at night among the Ju/’hoansi (!Kung people); a reprint of Marion Baruch’s NAME DIFFUSION links commodity with cultural production; Helmut Draxler looks at the relation between art and its display; Deborah Bowmann harnesses neoliberalism’s individuation; Jean Breschand puts Pier Paolo Pasolini’s masterpieces in the frame; and finally, Jacqueline Barus-Michel explores belief and our desire for meaning.

Seven issues of Side Magazine will be released in the run up to the opening of Bergen Assembly 2022. A special eighth issue will be published after the opening. In combination with the existing seven, this collection constitutes the exhibition catalogue.


Executive Editor: Yasmine d'O.
Concept: Saâdane Afif
Design: Neue Gestaltung, Berlin
March 2022
ISBN 978-3-948200-09-1
28 x 21 cm
80 pages
Numerous colour and b/w ills.
Saddle-stitched softcover